PPC Advertising-The Basics
Competition for search engine results is undoubtedly intense. It is vital to any brand or business to rank well on search engines, especially Google. Other than blog writing and other search engine optimization practices, what else can you or your business do to rank well? Pay-per-click (PPC) advertising is a great way to increase traffic to your website and generate leads. Follow along as I divulge the basics of PPC and the benefits of implementation.
What is PPC?
PPC advertising is essentially buying a highly placed ad on search engines such as Google or Bing. Every time a web user clicks on the sponsored ad, the search engine is paid by the company or person who bought the ad. Since most people use Google, I’ll be discussing Google AdWords and PPC advertising.
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